"Do you know the story of the shoemaker who was making shoes that never wore out? He closed shop after putting on all the villagers. We're not in the business of selling one shirt per customer. I want them to come back, again and again, and we will not get there with shirts that last five years."

Blue is the new black, denim is the new chic.
If you fancy some fresh seaside air and a walk by the sea, The French Riviera seems to be a perfect option, and HANDCOH has a perfect outfit selection for it.
A southern look does not always mean “rolled up trousers, a sailor shirt, and espadrilles shoes”. The Mediterranean style has come a long way and learnt how to combine the essential city clothes with the marine style features and bright colors. Here are some tips on how you can achieve that yourself!

We all know that getting a high-quality and well-made winter coat can be a worthwhile investment. A good winter fashion staple is usually made from expensive garments that have various technical abilities and style features to fulfil your needs in the cold weather. Wool coats are made to keep you warm and classy, down jackets protect from harsh weather forecasts, and water-repellent raincoats are best friends for the rainy season. The truth is that not many take a proper care of their winter clothes, which they actually deserve. The problem with not washing your coats is that dirt tends to build up over time and will create a dingy appearance that will ruin the look.

Never underestimate the power of a good coat. A well-designed, beautifully crafted, and high-quality coat speaks louder than words. Just think about it. It’s the first thing people notice when you enter the room. And to be honest, during the winter your coat will be the only garment that people see you wearing every day. One of the hardest decisions concerning our wardrobes is the same for all of us – how to choose the right one. Here’s the guide that will help you make your most important sartorial decision of the year. So, next time you’re asked the question “May I take your coat, sir?”, you will certainly make an impression.

According to the trend forecasters, double-breasted jackets lead their sartorial way as the most relevant design statement of the year. Leading menswear designers and fashion houses such as Italian craftsmanship-inspired “Brunello Cucinelli” or America’s major fashion brand “Ralph Lauren” have presented a great number of smart variations on the double-breasted jackets, including comfortable-looking flannel or cashmere and sporty and travel-friendly fresco wool. Many ready-to-wear brands put their spotlight on design, shape, and fabrics promising that the end of 2017 alongside the coming year of 2018 will mark the time men can start feeling good in their sartorial elegance again.

If you purchased one of our premium-quality cotton, or linen shirts and want to keep it looking brand new, we have some secrets to share with you.

When somebody mentions smart casual, it seems easy at first – not too smart, not too casual – right? Well, in reality, when it comes to actually putting the outfit together, a lot of questions usually pop up, and it doesn’t seem that easy after all. It is often tricky to define smart casual, as nobody really knows what it is exactly or how to combine the two. Luckily, we have figured it all out and are ready to introduce you to it.

The main aspects that people notice when shopping for clothing are usually design, colour, fit, and price. These are the clearly visible aspects that can be noticed easily and without putting much effort, but what about those that determine quality? Such aspects require more attention, time, and knowledge. However, doing it can ensure that the clothing piece you are purchasing is actually going to last for years instead of weeks, and that is what most people expect for their money.
Fabric, cut, construction, and details – these are the main factors determining the quality of the clothing piece.

Founded in 1876, Albini Group that Thomas Mason belongs to is the biggest producer of fine shirting fabrics in Europe. In 1981, Silvio Albini, the eldest descendant of 5 generations joined Albini Group as CEO. During the years of him working at the company, in 1992 to be exact, Albini Group acquired two brands including Thomas Mason. Today we have an exclusive opportunity to discover all of the most interesting details about Albini Group and Thomas Mason from the CEO Silvio Albini himself.

Let’s start with the fact that not everybody knows the difference between slow fashion and fast fashion. While the latter means the cheap clothing collections that tend to be low quality and usually mimic the current luxury fashion trends, slow fashion is less harmful and high quality but can be much more expensive. Today, we are standing up for investing into slow fashion rather than falling for fast fashion and we have some really strong arguments to back it up.

After 30 years of working in the fashion industry, Serge Cohen decided to go by his own rules and founded HANDCOH. The aim that Serge had when creating this brand is truly outstanding – to redefine men’s luxury fashion and make it more accessible to all men. It doesn’t just sound good, it actually is exceptional and after Serge and his team’s hard work and dedication, HANDCOH is close to hitting the industry like no other.
But how such idea was born, where does the inspiration come from and what does the founder’s background look like?
All questions that most likely appear in everyone’s heads are answered in this exclusive interview with Serge Cohen himself.